MarketInk: Majority of Radio Station Owners Are White Men, FCC Reports


A radio studio. Photo via Pixabay

Ownership of US radio stations is only slowly diversifying, according to a recent report by the Federal Communications Commission. The biennial report, documents submitted by broadcasters, compared changes in majority ownership by gender and ethnicity between 2017 and 2019.

In 2017, 78% of commercial AM radio stations were owned by men. In 2019, the figure was below 69%. Women’s ownership remained stable at 9 percent in both reporting periods. The remaining stations were majority owned by investment entities that did not report on gender or race.

In 2019, the FCC said 77% of AM stations were majority owned by white operators, while only 7% by Hispanic operators, 3% by black operators and $ 3 by Asian operators. In 2017, the percentage of white operators was 94%.

Similar trends have been reported for FM stations, according to Insider Radio, a trade publication. Majority male ownership fell to 66% in 2019, from 83% in 2017. Ownership of FM stations without majority ownership of both sexes nearly tripled from 9% in 2017 to 26% in 2019.

The FCC said 5% of commercial FMs were majority owned by a Hispanic broadcaster in 2019, a one point increase from 2017. Black ownership held steady at 2% with no commercial FMs being owned. mostly by an Asian American.

Also on the FM dial, the FCC said 77% of stations in 2019 were majority owned by a white broadcaster. This was down from 94% in 2017.

“These data clearly show that women and people of color are under-represented in license ownership,” said Jessica Rosenworcel, Interim President of the FCC. “It requires special attention, because what we see and hear on the public airwaves says a lot about who we are as individuals, as communities and as a nation. It is essential that we identify ways to encourage greater diversity in this market, including the reinstatement of the minority tax certificate program. “

Nine former FCC presidents recently spoke out in favor of relaunching a program that gave tax breaks to companies that sold stations to women and minorities.

Social media firm Koji hires former head of Apple in China, Annie Morita

San Diego-based apps startup Koji has hired Annie Morita, a marketing and new media veteran, as COO to lead the next phase of the company’s growth.

Most recently, Morita was an executive at Apple as a sales manager for the tech giant’s China Internet software and services division, focusing on Apple’s App Store and Apple Media products, including Apple Music, iTunes and podcasts.

Annie morita

Prior to Apple, Morita served as Head of Global Interactive Business for DreamWorks Animation and led the company’s gaming efforts. She was also the Managing Director of Oriental DreamWorks, the company’s first joint venture in China.

She has also held leadership roles at Warner Bros. Studios, Sony Pictures Entertainment and Electronic Arts, where she was a founding member of EA Mobile. She started her career at Turner Broadcasting System as an editor for CNN International before moving to Hong Kong as marketing manager for Turner International Far East Ltd., launching CNN International, TNT and Cartoon Network in the region.

Morita holds a bachelor’s degree from Smith College and a master’s degree in pastry and baking from Cordon Bleu, a Paris-based cooking school. She is a Trustee Emeritus of Smith College, where she served on the Board of Trustees from 2006-2011. She currently serves on the Board of Trustees of the Grand Teton National Park Foundation.

Koji offers hundreds of free apps, as well as the Koji link on the Bio platform, which gives creators on Tik Tok, Instagram, Twitch and other social media platforms new ways to engage audiences. , connect with supporters and monetize audiences on IOS and Android devices. Koji was launched in March 2021 and has raised $ 16 million in venture capital through its parent company GoMeta.

“In the same way that the introduction of the iPhone and the App Store has disrupted incumbents like Nokia and Blackberry and has radically transformed what we do with the device in our pocket, Koji is transforming the whole of the creators’ economy into a more integrated and fairer environment for creators. and consumers, ”Morita said. “Koji’s breadth of vision and speed of execution is extremely unique, and I am excited to lead the next phases of evolution. “

“Annie brings a wealth of operational experience after spending nearly three years managing the world’s largest app store,” said Dmitry Shapiro, CEO of Koji. “Although there are over 100 mini apps in the Koji App Store, used by over 50,000 social media creators, we are just getting started. “

Fox 5 appoints Michael Martin as general sales manager

KSWB-TV Fox 5 San Diego has promoted Michael Martin from local and digital sales manager to general sales manager. He succeeds Kelly McMackin who retired in August. McMackin joined KSWB in 2014.

Michel martin

Martin has over 30 years of media sales experience, including 13 years as a local and digital sales manager and a total of 24 years with KSWB. He will lead the sales teams and have responsibilities for the day-to-day oversight of local, national and digital sales initiatives at the station.

“I am very excited and grateful for this opportunity,” Martin said in a statement. “I believe my years of experience guiding our team both linearly and digitally have uniquely qualified me for this next step. I look forward to helping our station, as well as our customers, continue to grow and deliver measurable results.

“Mike’s experience as a local sales manager overseeing direct business development and his role as a digital solutions specialist has allowed us to create a unique hybrid role of local sales manager and digital sales manager,” said Scott Heath, vice president and general manager of Fox 5. “He is the ideal person to lead our local, national and digital sales teams. His creative thinking, positive attitude, coupled with his linear and digital sense, make him an ideal leader for the resort and his desire to win will serve our resort and our customers well.

Local San Diego Radio Media Presents SoCal Taco Fest

Local Media San Diego, operators of four local radio stations, will present the SoCal Taco Fest, a festival featuring tacos, music, Lucha Libre wrestling and Chihuahuas, from 11 a.m. to 10 p.m. on Saturday, 23 October, at Waterfront Park, 1600 Pacific Highway, San Diego.

The company said activities would include food from 25 Southern California taco restaurants, Chihuahua races, a margarita cantina, and a range of national and local musical acts featuring party rapper Flo Rida.

Tickets are $ 30 for general admission and $ 125 for VIP extras, including special portal entrance, drinks tickets, taco and nacho bar, access to the first row to the music scene and private washrooms.

SoCal Taco Fest is a signal of the return of large-scale music events hosted by radio stations after almost all live entertainment was shut down by the pandemic last year.

As Insider Radio, a trade publication, noted, several recent large-scale concerts hosted by radio stations across the country have been well received by listeners, artists and customers. “A sense of a return to normal has spread to the station’s partners and the show’s sponsors who had to be away for a year before they could associate their brand with signature events,” Insider Radio said.

Local Media San Diego operates KFBG-FM Big-FM 100.7, XHRM-FM Magic 92.5, XHTZ-FM Z-90.3, and XTRA-FM 91X.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.

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